• Problem

  Venmo is a tool for transferring money from one account to another. However, Venmo tried to strengthen the social appeal of this app, so it designed the homepage to be a friend‘s feed page. Such design is confusing to the user, which may result in inefficient fund transfer.

• 

Design Goals

• 01

  Optimize the transaction process

• 

• 02

  Improve the social experience of users

• 

Solution

• Allow user to transfer money quicky and easily when they open the app.

• Enhance social appealing by adding a photo feature.

Subtask: Pay Grace $20 with the dinner photo

• 

  Tap ”To”

• 

  Find friend Grace

• 

  Input”$20”

• 

  Tap the camera button

• 

  Access the camera

• 

  Take a photo

• 

  Add a photo

• 

  Tap pay button

• 

  Confirm to pay

• 

  Pay successfully

• Subtask：Pay Grace $20 and take a dinner photo to her.

  01. Open the App
  02. Tap “To” to find friend Grace
  03. Input$20
  04. Tap the camera button
  05. Tap album
  06. Find the dinner photo
  07. Add the photo
  08. Tap pay button
  09. Confirm to Pay
  10. See a new feed with photo

  Outcome：Paid Grace $20 with a photo

• 

• 01. Which color do you prefer for design?

  A 36.7%

  - The light color looks more lively.
  - Looks more sleek
  - Lots of financial related app are using this color as their logo.
  - To me blue related with payment.

  B 63.3%

  - More serous color and not feeling distracted by the brightness
  - I think the dark version is more stable. Paying app needs this feeling.
  - The complementary is more obvious.
  - More comfortable for my eye
  - Better legibility
  - Make name more easy to see
  - The color looks more business, and it gives me a feeling of safe and stable which I think the App of managing money should have.

• 

• 02. Which version do you prefer for the photo feature?

  A 60.6%

  - Don’t bother me with my transferring.
  - A is more organization
  - I think the feature of adding pictures is the same as the emoji. The hierarchy may work better now.
  - It's well designed rather than having it in the center of the page

  B 39.4%

  - The big icon is easier to push and recognize
  - It is more noticeable for the photo uploading
  - I like how the button stands out
  - It’s easy to find

  My opinion:

  In a way that does not disturb the user's main behavior to test the user's acceptance of the photo display function.

• 

• 03. Which version do you prefer for the photo size?

  A 31.2%

  - The picture is more silent
  - It feels less heavy visually
  - Not everyone needs/want to see what’s going on with your payment. Keep it small should be good enough.
  - The layout is more clear to look at. Maybe you can try to think that the photo will be enlarged when users click the small picture.

  B 68.8%

  - As for reading sharing message, larger image Is easier to read People always like to see the photo, so I think the photo is important.
  - Bigger is great
  - I don’t want to click more I just want to see at a glance
  - The user doesn’t need to zoom in to see the picture
  - Shows more social functions with the app
  - The bigger picture is much more attractive
  - It's direct rather than going through taping the small image.